Case Study: Using Media Advocacy To Talk About Affordable Housing.

September 2006:The CCMC commissioned the Berkeley Media Studies Group to do an evaluation of a small strategic communications campaign in Oregon advocating for affordable house issues. This case study is one of a series of media evaluations sponsored by the CCMC as part of its Media Evaluation Project.

Click here to read the case study in PDF format

Media Evaluation Tests Project Guidelines

CCMC is working on a series of media evaluations, both large and small, to test the evaluation template that is outlined in a Working Paper issued last fall. A recent evaluation by HFRP utilized some of the guidelines suggested in the Working Paper.

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